08/29/2024
The American Society of Retina Specialists (ASRS) has unveiled a new series of national television and radio public service announcements (PSAs) to emphasize the role retina specialists play in preventing blindness. The campaign, featuring both English and Spanish TV and radio spots, encourages the public to protect their vision by seeking prompt care from a retina specialist at the first signs of retinal disease.
The new PSAs from the ASRS aim to educate the public about age-related macular degeneration (AMD), diabetic retinopathy, and retinal detachment, as well as the importance of early detection and treatment. The PSAs include 30-second and 60-second videos in English and Spanish and audio versions of the spots. In each TV and radio spot, friends come together for a celebration, mentioning the expert care they received from a retina specialist and encouraging each other to pay close attention to their vision and seek treatment from a retina specialist at the first sign or symptom of a retinal condition to protect healthy vision.
The PSAs aim to drive viewers to Find Your Retina Specialist, a landing page within ASRS’s patient portal that provides detailed information about retina specialist’s education and training, the conditions they treat, the settings they practice in, and what to expect during an appointment. The ASRS patient portal also offers resources for retina patients, their families, and caregivers, including English and Spanish patient guides, condition-specific fact sheets, patient stories, and more.
“When you have a heart problem, you consult a cardiologist because they are the physician with the most specialized education and training to treat heart conditions; similarly, Americans who experience retinal conditions should seek care from retina specialists who have by far the most extensive and specialized training in preventing blindness from retinal disease,” ASRS President Reginald J. Sanders, MD, FASRS, said in a news release. “Our goal is to encourage the public to prioritize their vision health, understand the symptoms of retinal disease, and seek out expert retina specialist care if needed to protect their most precious sense, their eyesight.”
Original article can be found HERE.
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